Only 246 shopping days left until xmas...

i saw a commercial on TV last night advertising the 2009 Dodge Journey. This practice of releasing next year's models has been around for decades (eg. the '65 Mustang is often called 64½). But this is April! I bought a brand new 2008 Nissan in February and now in April of '08 it's technically a year old already. This cheesy marketing gimmick is really getting out of hand - most of the major auto manufacturers have now released their 2009 models (see article at Car and Driver)
My question now is, how far will they take this? Will we see the 2010 models by January '09? sooner? at what point does it become ridiculous?

My baby I purchased in February, are you now old news?